Although the health benefits of breastfeeding are overwhelmingly clear, the reality is that many parents don’t get the practical information and support they need to start breastfeeding or to continue as long as they wish. Nine out of ten women who have stopped breastfeeding before six months say they wished they could have carried on for longer, and many say they stopped because of a lack of information and support.
Our groundbreaking DVD From bump to breastfeeding: following real mothers' stories to find out how shows parents how to get started breastfeeding and provide practical answers to the common problems. This valuable resource, which is endorsed by five Royal Colleges, has been designed to motivate and enable the next generation of mothers to make a supported choice to breastfeed and can be viewed in seven languages including Urdu, Bengali and Somali.
Independent evaluation of the DVD found that:
The DVD was launched in November 2008 and over 1.6 million copies were distributed in the first two years to support parents to breastfeed.
- 99% of women given the DVD found it useful
- Watching the DVD was associated with an increase in breastfeeding rates at 6 weeks.
- You can read the evaluation of the DVD here.
Click here to watch From bump to breastfeeding
Click here to order DVDs for your area