Parents need support more than ever during this time of isolation and uncertainty. The Babies In Lockdown report, which Best Beginnings worked on with Home-Start UK and the Parent-Infant Foundation, revealed 68% of parents felt that the changes during the pandemic affected their baby or toddler and that 87% of parents were more anxious as a result of Covid-19 and the first lockdown.

Best Beginnings’ special appeal aims to support 10,000 more parents using our free, NHS-approved Baby Buddy app. Baby Buddy offers up to date information, videos and access to specific Covid resources, supporting families from all backgrounds.

On 31st March 2020 we launched an appeal to support 10,000 more parents using the Baby Buddy app

  • A donation of just £17 covers the cost of delivery the Baby Buddy app to one family for a year, ad-free
  • A donation of £170 helps us to support 10 families for a year

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