In this unprecedented time of isolation parents need our support more than ever. During the pandemic, Baby Buddy is a reassuring and effective channel to get the most up-to-date information, video clips and interactive features, including access to specific COVID-19 resources, to support families of all backgrounds. As a response to this emergency, on 31st March 2020 Best Beginnings launched an appeal to support 10,000 more parents using our NHS approved Baby Buddy app.

We know it works. Of the thousands of parents who completed our in-app survey:

  • 90% told us Baby Buddy helped them look after their physical health
  • 87% said it helped them look after their mental health
  • 90% said it helped them feel closer to their baby.

Pregnancy and the early months with a new baby can be an anxious time, particularly for those who are separated from their wider family, and they need our support.  

  •  A donation of just £17 can enable us to support a family for a year
  • A donation of £170 can help us support 10 families for a year

With your help we will raise £170,0000 to support 10,000 more families this Spring.

Parents say Baby Buddy is a “life-line” and their “digital best friend”.

“Hi there! I would like to thank you for staying by my side during this period. Your help has been amazing. I was one step closer to falling into depression but with your help I was able to pull through. Your daily messages of encouragement and information on how to care for my baby has made this whole journey worthwhile, I cannot thank you enough... saying goodbye today breaks my heart as I have this app as a friend every morning. I received a notification from you guys which used to bring me comfort that I am not alone in this ... thank you. Lots of love.”

A message from a Baby Buddy app user

Your donation will help empower parents to give their children the best start.

Help us help families just like yours in these worrying times.