About us Blog Baby Buddy app shortlisted for AXA PPP Health Tech & You Award Best Beginnings is thrilled to announce that the Baby Buddy app has been shortlisted for an AXA PPP Health Tech & You Award! Baby Buddy is in the running for this year’s special category, which focuses on health tech designed to support families throughout pregnancy, birth and the early years. Baby Buddy will be showcased in a dedicated exhibition at the Design Museum in March 2015 with the other shortlisted ideas and products for each of the six categories. It’s exciting to be featured with such a fantastic range of health technologies and we are proud to be part of what feels like a growing new movement towards innovation in health. The AXA PPP winners will be announced next month. Using Baby Buddy to help improve maternity experience and outcomes for families is one of the NHS Change Day actions. To find out more and get involved click here. If you work with pregnant women and new families you can order free posters and leaflets about Baby Buddy here and have your local services featured within Baby Buddy for free here.