About us CEO's blog Gearing up to ensure children have the best start Best Beginnings charity cycle ride from London to ParisAs Team GB return home from Beijing with their biggest medal haul in 100 years, London's very own Team BB gears up for its own cycling bonanza!Having been affectionately dubbed “The Cycling CEO” by colleagues, I have taken on the olympian challenge of cycling from London to Paris this September (14th - 17th) to raise in excess of £10,000 for the charity. I will be cycling 285 miles over 4 days alongside team mates Claire Davis, Annette Kurer, Francesca Entwistle, James Sainsbury and Jack Hawker and I am looking for both individual and corporate sponsors.This will be my 3rd charity bike ride, but my first as CEO of the charity and certainly my most challenging from a physical perspective. Whilst I am working on my physical health to complete the cycle ride, I am asking you to help me consider the financial health of the charity BB.Best Beginnings (BB) was set up as a charity in 2006 as a catalyst for change, using innovative approaches to break down inequalities in child health in the UK. Its vision is of a future where all children enjoy best practice healthcare from conception through to early years, and where families have the information and support needed to protect their children’s health and avoid preventable illnesses and deaths.Best Beginnings relies on charitable funding to operate its many important projects in the field of child health. To sponsor me and Team BB on their cycle tour to Paris simply visit www.justgiving.com/alisonbaum.