Best Beginnings has launched an invitation to tender to produce and create a minimum of 60 short films depicting families in the UK for its new Baby Buddy phone app.  It is envisaged that the films will be between one to three minutes in length and will support young parents through pregnancy and the first six months. These films will contribute to offering physical and emotional support for young people who are transitioning to parenthood and are using the app.


Best Beginnings is welcoming applications from film production companies who have a proven track record of working with parents and their children to create informative, balanced and engaging films that are in-line with the evidence-base and best practice.


The total budget for this project is £85,000 and any proposed costs must include VAT in the quote.


The schedule for submitting an application to Best Beginnings is outlined below:

  • Invitation to tender released by Best Beginnings: 17.04.2014
  • Submission of applications to tender: 09.05.2014
  • Selection of companies invited in to pitch: 13.05.2014
  • Pitch day: 22.05.2014
  • Film production company appointed: 23.05.2014


To find out more about the Baby Buddy app’s film project, Best Beginnings and the application process, please contact Apps Project Manager, Anna Marshall, on anna@bestbeginnings.org.uk or 020 3725 3099.