The first Local Maternity System (LMS) to embed Baby Buddy app into practice is having outstanding success across the two local authorities that it represents.

Latest quarterly download statistics reveal 82.3% of the Telford & Wrekin birth cohort to be downloading Baby Buddy, with 55.8% of Shropshire mums also accessing the app.

Shropshire, Telford & Wrekin LMS began their digital transformation journey with Baby Buddy in December 2018, and recent app data is already demonstrating the regional appetite for this digital solution. The process kicked off with multi-disciplinary training with Best Beginnings to co-create and plan for enhanced workforce development and digital maturity.

See here a commissioners video from Shropshire, Telford & Wrekin:

Integrating a digital solution into practice takes time, and the LMS team in Telford have worked tirelessly to ensure all new families across the region benefit from the investment. Most recently, the Community Midwifery Manager at Wrekin Midwifery Led Unit (MLU) took to the airwaves to promote Baby Buddy on BBC Radio Shropshire along with local mum Zoe.

“The app is particularly accessible to those areas that are traditionally harder to reach, such as teenage mothers, those with additional support needs, and from a range of ethnic and cultural backgrounds”

Community Midwifery Manager, Wrekin MLU

“My midwife told me about the app at my booking-in appointment and I’ve been using it ever since”

Zoe; 3rd pregnancy

Listen to the full radio excerpt here:

Watch our Founder & CEO Alison Baum’s presentation at the NHS England “Empowering people in a Digital World confernce” about the thinking and methodology that underpins Baby Buddy here:

https://www.bestbeginnings.org.uk/blog/nhs-england-conference-2019-empowering-people-in-a-digital-world

-Matthew Black, Project Coordinator at Best Beginnings (pictured in the head image with Baby Buddy app supporters)