Baby Buddy scoops BIMA Award! Best Beginnings are delighted to announce that Baby Buddy has won the 2016 BIMA Award for Well-Being and Health with our digital partners Despark. Winners were announced at the BIMA Awards party on 15 September at One Embankment in London; ours was the only category that had to be read out twice, due to the Best Beginnings and Despark team making so much noise! The BIMA Awards have been going since 1985 and are the UK’s longest-running and most prestigious digital awards, so we were thrilled to win our category against strong competition from organisations such as Bupa and Cancer Research UK. Alex and Katherine attended the awards ceremony with Marta, Rhys and Lauren from Despark, which was a fantastic event, DJ’d by Trevor Nelson and featuring photo booths, a 3D selfie station and a virtual reality game. Best Beginnings’ CEO Alison Baum announced the victory at the House of Lords, during the launch event for our SpringBoard Regular donor programme, which happened on the same night. Alison said, “We can all be incredibly proud that Baby Buddy won the award, once again pipping much larger organisations to the post.” We would like to say a big thank you to BIMA and to Despark, but also to our wonderful Baby Buddy users. Many of you have written to tell us how much you have enjoyed using the app during pregnancy and early parenthood, and these unprompted testimonials seem to have made a real impact with the BIMA judges. Here are just a few of them: The app has been a lifeline...What I loved most about the app was that I always seemed to receive the relevant information just when I needed it. It's a superb! Amazing app. Helped me untold amounts! I think every young mum/mum should have it. It taught me a lot even though I read the baby books. Don't know how I would have done it without this app. This app has literally been a life saver! The app has really made me feel that age does not matter and I really will recommend it to others!