Campaign evaluations

Our Chance Impact and evaluation

In 2016 Best Beginnings, together with SANDS, launched the Our Chance safer pregnancy campaign, supported by the Department of Health and NHS England. The campaign was designed to complement the wider maternity transformation programme and focused on reducing by 50 percent in 2030, the rates of babies and mothers dying. Read more

From Bump to Breastfeeding Impact and evaluation

Digital Content Officer
A New Year message from our CEO and Founder, Alison Baum OBE

Wishing everyone a happy and healthy best beginning to 2022! Our CEO and founder of Best Beginnings Alison Baum has a message she'd like to share with you all to welcome in the New Year.
Baby Buddy for dads

Are you a dad looking for parenting advice? Baby Buddy has dedicated, personalised daily advice for you, from pregnancy up to your baby’s first birthday.
Support for dads

We have loads of dedicated information for dads and male caregivers too! From advice on supporting your partner to looking after your mental health.

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.
Breastfeeding Videos

Your guide to breastfeeding and how to do it successfully.
From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.
Parents with learning disabilities
5. Graphic of a baby attaching on the breast
Parents who use drugs
Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.
The National Teenage Pregnancy Midwifery Network

Working to improve outcomes for teenage parents and their children by developing maternity services to meet their needs. Learn more about the National Teenage Pregnancy Midwifery Network here.
4. The early days and weeks
Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.