Campaign evaluations

Our Chance Impact and evaluation

In 2016 Best Beginnings, together with SANDS, launched the Our Chance safer pregnancy campaign, supported by the Department of Health and NHS England. The campaign was designed to complement the wider maternity transformation programme and focused on reducing by 50 percent in 2030, the rates of babies and mothers dying. Read more

From Bump to Breastfeeding Impact and evaluation

'Carroll of Hope' - A song to lift our covid spirits & raise vital funds

Midwives from across the country have created the “Carroll of Hope” a song lifting our spirits & raising vital funds to support Best Beginnings work during the third national Lockdown.
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The Duchess of Cambridge unveils findings of the biggest ever UK study on the early years

The Duchess of Cambridge has today unveiled the findings of the biggest ever UK study on the early years, in a milestone moment for her work on the importance of early childhood in shaping the rest of our lives and broader societal outcomes.
Early Years Charities call for Baby Boost to be included in the 2020 Comprehensive Spending Review

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.
Breastfeeding Videos

On this page you can watch the From Bump to Breastfeeding DVD videos. From Bump to Breastfeeding guides you through all the questions, and talks to young mums about what it’s really like. The videos follow four mums who decide to breastfeed their babies - it will tell you everything you ever wanted to know about breastfeeding and how to do it successfully.
From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.
Parents with learning disabilities
5. Graphic of a baby attaching on the breast
Parents who use drugs
Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.
The National Teenage Pregnancy Midwifery Network

Working to improve outcomes for teenage parents and their children by developing maternity services to meet their needs. Learn more about the National Teenage Pregnancy Midwifery Network here.
4. The early days and weeks
Our Vision

Our vision at Best Beginnings is that all children are given the best start in life and the opportunity to maximise their development, well-being and life chances

We are recruiting more Parent Panelists!

At Best Beginnings we believe in the power of collaboration to create and provide quality-assured and evidence based information for families. All of our content is co-created with parents and healthcare professionals and vetted by external Healthcare bodies and parents. Read more