Campaign evaluations

Our Chance Impact and evaluation

In 2016 Best Beginnings, together with SANDS, launched the Our Chance safer pregnancy campaign, supported by the Department of Health and NHS England. The campaign was designed to complement the wider maternity transformation programme and focused on reducing by 50 percent in 2030, the rates of babies and mothers dying. Read more

From Bump to Breastfeeding Impact and evaluation

It’s Baby Buddy – but better!

The Baby Buddy app first launched 7 years ago, but tech and information have both obviously come on in leaps and bounds since then, which meant that it was time for Baby Buddy 2.0! We’re really excited to have daily information for dads! Here we reveal the process behind bringing together organisations and information for dads as part of this new incarnation of Baby Buddy.
Birth Options
Baby Buddy – behind the tech

We’re now celebrating the release of Baby Buddy 2.0 (beta) – the new and improved app that’s been built in collaboration with parents and professionals to deliver augmented supported for families across the UK.
Business Manager

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.
Breastfeeding Videos

On this page you can watch the From Bump to Breastfeeding DVD videos. From Bump to Breastfeeding guides you through all the questions, and talks to young mums about what it’s really like. The videos follow four mums who decide to breastfeed their babies - it will tell you everything you ever wanted to know about breastfeeding and how to do it successfully.
From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.
Parents with learning disabilities
5. Graphic of a baby attaching on the breast
Parents who use drugs
Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.
The National Teenage Pregnancy Midwifery Network

Working to improve outcomes for teenage parents and their children by developing maternity services to meet their needs. Learn more about the National Teenage Pregnancy Midwifery Network here.
4. The early days and weeks
Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.