Campaign evaluations

Our Chance Impact and evaluation

In 2016 Best Beginnings, together with SANDS, launched the Our Chance safer pregnancy campaign, supported by the Department of Health and NHS England. The campaign was designed to complement the wider maternity transformation programme and focused on reducing by 50 percent in 2030, the rates of babies and mothers dying. Read more

From Bump to Breastfeeding Impact and evaluation

Head of Communications, Marketing & PR
Safer Beginnings programme awards £150k funding

£150,000 of funding has been awarded to a portfolio of incredible organisations working to support women and birthing people to advocate for their maternal safety. This funding is part of the Safer Beginnings programme, led by Best Beginnings and the White Ribbon Alliance UK . Safer Beginnings aims to improve maternal health outcomes and post-partum safety of over 70,000 women across England, Wales and Scotland with a focus on reducing obstetric violence, domestic violence and FGM.
Senior Fundraising Lead
Dadvengers and Baby Buddy: Supporting New Dads Bonding with Their Babies

Best Beginnings are excited to be launching a new project to support new dads in partnership with Dadvengers, an organisation that supports fathers on their journey through parenthood. The project is part of a focus on developing films for dads in the Baby Buddy app.

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.
Breastfeeding Videos

Your guide to breastfeeding and how to do it successfully.
Parents with learning disabilities
From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.
5. Graphic of a baby attaching on the breast
Parents who use drugs
Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.
The National Teenage Pregnancy Midwifery Network

Working to improve outcomes for teenage parents and their children by developing maternity services to meet their needs. Learn more about the National Teenage Pregnancy Midwifery Network here.
Small Wonders

Supporting you when your baby is sick or premature. Small wonders project include 12 bite-size films following families and their journey in neo-natal units. Learn more here.
Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.