Campaign evaluations

Our Chance Impact and evaluation

In 2016 Best Beginnings, together with SANDS, launched the Our Chance safer pregnancy campaign, supported by the Department of Health and NHS England. The campaign was designed to complement the wider maternity transformation programme and focused on reducing by 50 percent in 2030, the rates of babies and mothers dying. Read more

From Bump to Breastfeeding Impact and evaluation

Latest

The International Maternity Expo 2019

Watch our presentation at the 2019 IME here.

Statement

Joint Statement on Protecting Breastfeeding

We want the new government to invest in the health of women and children by supporting and protecting breastfeeding.

Data Reporting

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.

Breastfeeding Videos

On this page you can watch the From Bump to Breastfeeding DVD videos. From Bump to Breastfeeding guides you through all the questions, and talks to young mums about what it’s really like. The videos follow four mums who decide to breastfeed their babies - it will tell you everything you ever wanted to know about breastfeeding and how to do it successfully.

From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.

Parents with learning disabilities

5. Graphic of a baby attaching on the breast

Parents who use drugs

Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.