Wondering what breastfeeding is really like? How do people breastfeed when they’re out and about? What should you do if breastfeeding hurts? Can you still breastfeed if you’re going back to work?  

We developed From Bump to Breastfeeding to highlight the benefits of breastfeeding , while being honest about the challenges. Research shows that 90% of women who stop before six months regret doing so, and many stop only through lack of information and support, so we’re here to provide help on how to breastfeed and breastfeeding tips for anyone who’s finding it difficult. 

Watch our breastfeeding videos following the journey of 4 mums who decided to breastfeed their babies. The videos tell you everything you ever wanted to know about having a happy breastfeeding experience, and our honest, straight-talking mums bust myths and tell it like it is. 

Where can I watch the videos?

Our full series of videos is here. They’re also in our free Baby Buddy app and on our YouTube channel. 

Why breastfeeding is great for you and your baby:

  • Makes you feel close to your baby as you both produce the love hormone oxytocin
  • Boosts your baby’s immunity
  • Helps to prevent sickness and diarrhoea
  • Helps prevent diabetes
  • Reduces obesity
  • Breast milk supports your baby's brain development
  • Reduces risk of sudden infant death syndrome
  • Always available – especially in the middle of the night!
  • Helps you lose weight
  • Helps to prevent breast and ovarian cancers
  • Gives you the freedom to go out and about

Mums who choose not to breastfeed, or stop after a few weeks can bottle-feed safely and successfully.

Tips for happy bottle-feeding:

  • Keeping your baby close and looking into your baby’s eyes while feeding can be an enjoyable experience
  • Let baby take the teat into his/her mouth
  • Pace the feeds so baby stops when he/she has finished
  • Reduce the number of people bottle feeding baby
  • Make feeds up safely with water that has boiled and cooled for no longer than 30 minutes
  • Make each feed fresh
  • More information about feeding

Download our free parenting app, Baby Buddy, for more breastfeeding help, plus information on wellbeing and mental health, and daily information up until your baby is a year old.