Enhancing capacity of professionals & community

Best Beginnings offers a fully bespoke 'embedding and training' programme in which we work with local areas to uncover their specific needs and then co-create and deliver a plan to incorporate our quality-assured multi-award winning pregnancy and parenting intervention, our Baby Buddy app, into the standard care that families receive. In practice this means that Baby Buddy effectively becomes part of "business-as-usual".

By undertaking 'embedding and training' with local authority areas, CCGS, Trusts and other agencies, we train health care professionals and community workers to support the effective use and understanding of our resources so parents and their children can have the best start in life together.

Baby Buddy has been scientifically designed to motivate and empower all parents to look after their own and their baby's physical and mental wellbeing.

Baby Buddy is used as a tool to support the parent-practitioner partnership and make "Every Contact Count". With more than 500 answers to frequently asked questions, signposts to support and 300 videos of parents sharing their own stories and professionals giving advice, Baby Buddy can be used in appointments/sessions to communicate across a range of issues.

Baby Buddy fun yet functional features, such as "Bump/Baby Book" helps make tracking progress easy and helps with bonding and attuning parents to their baby's needs. Parents can share progress with practitioners at appointments. Baby Buddy also helps parents remember questions they wish to discuss at their appointments. The "Daily Information" feature means that everyday Baby Buddy automatically sends parents personalised, relevant, digestible bite-sized chunks information to absorb knowledge and develop confidence without any conscious effort.

Where Baby Buddy is having the greatest impact is in localities where we have been commissioned to integrate Baby Buddy into local care pathways. Read here about Baby Buddy impact.

Funded by Comic Relief We are currently working in 22 areas across the UK, including our two newest sites funded by Comic Relief .

Best Beginnings is a member of CPD (Continuing Professional Development) Certification Service, which is the leading independent CPD accreditation institution operating across industry sectors to complement the Continuing Professional Development policies of professional institutes and academic bodies.

How can Baby Buddy be used in service delivery to enhance capacity of professionals & community?

Latest

Co-creating resources

Our evidence-based resources are created in partnership with over 10,000 parents, caregivers, professionals and academics. Learn more here.
Supporting families

We are committed to inspire, innovate and share what we do.

Breastfeeding Videos

Your guide to breastfeeding and how to do it successfully.
The Baby Buddy App
If my baby's hungry after a breastfeed does it mean I haven't got enough milk?

A lot of parents worry that their baby may not be getting enough milk. But as long as your baby is weeing and pooing often, and gaining weight, then you don't need to worry. Learn more here.
From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.
5. Graphic of a baby attaching on the breast
Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.
The National Teenage Pregnancy Midwifery Network

Working to improve outcomes for teenage parents and their children by developing maternity services to meet their needs. Learn more about the National Teenage Pregnancy Midwifery Network here.
Small Wonders

Supporting you when your baby is sick or premature. Small wonders project include 12 bite-size films following families and their journey in neo-natal units. Learn more here.
Out of the Blue Films Launched

23rd March 2017 marked the launch of Best Beginnings' Maternal Mental Health films, with a moving speech from HRH The Duchess of Cambridge and conversations between our parent contributors
The Baby Buddy App

The award-winning and free pregnancy and parenting app full of trusted information for mums, dads and caregivers during pregnancy, birth and baby's first year. Endorsed by Royal Colleges and other leading health organisations in the UK.