BB2.0 Comms Pack Welcome to the Baby Buddy Comms Pack We have created this pack to provide you with all the information you need to invite the parents, professionals and/or volunteers you work with and your wider network to be part of the exciting “beta-testing” phase of Baby Buddy 2.0, prior to its formal launch in the Autumn. We’ve provided draft/suggested wording for you to adapt as you see fit for your network/organisation, including: suggested copy for Twitter, Instagram and LinkedIn video links images (right click on images and select 'save image as' to download) suggested e-newsletter wording for expectant and/or new parents suggested e-newsletter wording for professionals and charity workers. If you would like video files rather than links do let us know and we will provide them. If you have any questions or would like video files rather than links then drop us an email via: [email protected] 1. Suggested copy for Tweets Suggested tweet to send for any audience which includes a link to a short video Whether you’re a mum or dad-to-be, a new parent or a professional, the @BabyBuddyApp team want you to try the new beta version of the app and give your feedback. Find out more in this video or search Baby Buddy 2.0 on your app store to download. https://bit.ly/BabyBuddy2AboutVideo Suggested tweet to send aimed at mums with a video for mums and mums-to-be If you’re pregnant or recently had a baby, the new beta version of @BabyBuddyApp can support you. Try the app and give the team your feedback so it can be the best it can be. Search for 'Baby Buddy 2.0' in your app store to download it. https://bit.ly/MumsBabyBuddy2Video Suggested tweet aimed at dads and dads-to-be with a video If you’re a dad-to-be or recently became a dad, the new beta version of @BabyBuddyApp can support you. Try the app and give the team your feedback so it can be the best it can be. Search 'Baby Buddy 2.0' in your app store and download it now! https://bit.ly/DadsBabyBuddy2Video A suggested tweet to send, aimed at health professionals The NHS-approved @BabyBuddyApp is growing up. If you work with parents-to-be and new families watch this video to find out more: https://bit.ly/BabyBuddy2AboutVideo A suggested Tweet with an image you can include Baby Buddy is growing up! Now with daily information for dads, birth choice planning and support for all parents up to baby’s first birthday. Download it, test it and give your feedback, available in app stores now, search ‘Baby Buddy 2.0’: https://bit.ly/BB2_download (right click on image and select 'save as' to download) A suggested Tweet for professionals with an image you can include The new @BabyBuddyApp is now available for multi-disciplinary professionals to test and use with the families you work with 🎉 The app is launching in Oct & team @bestbeginnings want your feedback to make it even better. Download it from your app store today: https://bit.ly/BB2_download (right click on image and select 'save image as' to download) 2. Suggested copy for Instagram Posts A suggested Instagram post aimed at parents with an image you can include Baby Buddy is a free, NHS-approved pregnancy and parenting app created by the charity @bestbeginnings - that’s been used by over 300,000 families across the UK. Baby Buddy will guide you through your pregnancy and parenting journey, with daily information as well as access to hundreds of bite-size videos and articles on things like breastfeeding, your baby’s health, your own health, mental health and more. You can manage your appointments and keep notes and questions for your healthcare professional. This summer, the team have released a new beta version of the app, Baby Buddy 2.0. Developed in partnership with hundreds of parents across the UK, it has all the content of the first app as well as helpful new features, including: 📅 Bite-sized advice and information every day throughout pregnancy and the first year of your baby’s life 🙋♂️ Daily personalised content for dads 🏥 Birth choice planning tools 👶A digital personal child health record where you can record growth, vaccinations and developmental milestones 👶👶 The ability to add more than one child's profile to your account 💜 A fresh new look You are invited to try the new app and give the Best Beginnings team your feedback so that the team can make the app the best it can be, before the official launch this Autumn. Go to your app store and search for Baby Buddy 2.0 - it’s the purple one. The team can’t wait to hear what you think! #ParentingApp #PregnancyJourney #ParentingSupport #ParentingInfo #BabyAdvice #ParentingTips #ExpectantParents #ParentingGuide #ParentingTeam #Dadstagram #DadsMatter #MumToBe #SupportingDads #SupportingMums (right click on image and select 'save image as' to download) A suggested Instagram post aimed at professionals with an image you can include Baby Buddy is growing up! Baby Buddy is the NHS-approved app created by the charity Best Beginnings that supports parents through their pregnancy and parenting journey with daily information, videos, articles and tools to make life as a new parent or expectant easier. It is endorsed by a number of Royal Colleges and leading healthcare organisations and experts. This summer, the Best Beginnings team have released a new, beta version of the award-winning app, Baby Buddy 2.0 and invite all health and family professionals to try it, share with families you work with and most importantly, give your feedback on the app. New features in the app include: Bite-sized daily information and support up to baby’s first birthday – Baby Buddy 1.0 only covered 6 months. Birth choice planning tools Daily personalised information for dads and other non-birthing parents Shared spaces where professionals and families can save and share questions, articles and videos Try the app and give the Best Beginnings team your feedback so that they can make Baby Buddy 2.0 even better before the official launch this Autumn. You can choose the ‘Professionals’ login option and will find a ready-made family to see how it works. Go to the app store and search for ‘Baby Buddy 2.0’ - it’s the purple one. Together, we can make Baby Buddy better for families now and in the future. #HealthVisitor #HealthVisiting #Midwives #MidwiferyUpdate #MidwiferyStudent #MidwiferyNotes #GPUK #Paediatrician #Paediatrics #HealthWorker #FamilyWork #HealthcareProfessional #EarlyYears #SupportingFamilies #InfantHealth #BabyDoctor #ChildHealth #DigitalHealth #ParentingApp (right click on image and select 'save image as' to download) 3. Suggested copy for LinkedIn post A suggested LinkedIn post for professional audiences The NHS-approved Baby Buddy app from @BestBeginningsCharity is growing up. A new beta version has been released on the App Store and Google play and is now available to download, test, use and share with families you work with. New features include support up to baby’s first birthday, birth choice planning and a digital child health record. It’s also the first parenting app in the world to offer daily personalised information for dads. The Best Beginnings team want to make this app the best it can possibly be before an official launch in the Autumn so please, download it, use it and give them your feedback so together, we can make the app the best it can possibly be. https://bit.ly/BabyBuddy2AboutVideo #DigitalHealth #ParentingApp #ParentingSupport #EarlyYears #EarlyYearsProfessionals #HealthVisiting #Midwifery #Midwives #FamilySupport #FamilyWorkers #CharityDigital 4. Links to videos inviting people to beta-test the new version of Baby Buddy General promo video https://bit.ly/BabyBuddy2AboutVideo Parent-focused video, mums https://bit.ly/MumsBabyBuddy2Video Parent-focused video, dads https://bit.ly/DadsBabyBuddy2Video 5. Suggested copy for an e-newsletter aimed at expectant and/or new parents The NHS-approved Baby Buddy app is growing up. A new beta version is now available on app stores and everyone is invited to test it to make it as good as it can possibly be ahead of our official launch in Autumn. In the new app you’ll find the same trusted information and support around pregnancy and the early months of your child’s life with some exciting new features. Daily personalised information will now be available up to your child’s first birthday. What’s more, there’s now daily information and content specifically for dads. If you’re pregnant you’ll find information about places you can give birth to help you plan your birth. You can use the app to create a digital health record for your child and to share information and notes with your healthcare professional. Be part of the journey. Download and test the new version and give the Baby Buddy team your feedback so together we can make it the best it can possibly be. Download Baby Buddy 2.0 6. Suggested copy for an e-newsletter aimed at professionals/charity workers The NHS-approved Baby Buddy app is growing up. A new beta version is now available on app stores and Best Beginnings would like as many health and families professionals as possible to be part of our biggest co-creation activity ever by testing and using the app ahead of our official launch in Autumn. In the new app there is all of the same trusted information and support around pregnancy and the early months of a child’s life with some exciting new features. Daily personalised information will now be available up to baby’s first birthday. There’s also now daily information and content specifically for dads. Pregnant people can find information about places they can give birth to help you plan your birth. Parents can use the app to create a digital health record for your child and share information and notes with healthcare professionals. Professionals have their own dedicated app experience where we’ve set up a demonstration family so you can explore how the app works and can support your work and the families you work with. Be part of the journey. Download and test the new version and give the Best Beginnings team your feedback so together, we can make it the best it can possibly be. Download Baby Buddy 2.0 Any questions? If you have any questions or feedback about Baby Buddy 2.0, please email:[email protected] If you have any questions about this Comms Pack, would like us to email you any images or other information and/or you would like to discuss other ways to spread the word about the “beta-testing” phase across the UK, please email:[email protected] If you would like to discuss working with Best Beginnings to create bespoke content of functionality for your area or the families you support nationally, please email:[email protected] Thank youThank you for all the brilliant work you do in the world and for your help in amplifying the messages about the beta-testing phase.