Over the past two years the cost-of-living crisis has hit families hard, and at Best Beginnings we have seen the impact on parents up and down the country.

We know how important it is for parents to get trusted and accurate support, especially during tough times.

Baby Buddy has always been free for parents and caregivers and will always be free – that’s what makes it so special. However, maintaining an award-winning, clinically approved app takes a lot of work, and we rely on donations to keep Baby Buddy running.

That’s why we are reaching out for your help in 2024.

Just £15 will help support one family for a whole year!

Baby Buddy app is a lifeline for parents and caregivers, especially in their darkest moments. It is their 3am friend, a helpline when parenting is tough, the place to go when they need information and support.

Baby Buddy is always there with the information and reassurance parents and caregivers need, in the palm of their hand. 

Can you help us support parents and caregivers through the challenging days of early parenthood? Without support from people like you, we could struggle to keep Baby Buddy app free for the parents who need it most.


A £15 gift of support will help keep our app running to support families in their time of need.

Together we can make a difference for families now and for future generations!