Working to give every child the best start in life

We work to inform and empower parents who want to maximise their children's long-term development and well-being

Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.



Help and Advice

Tips on breastfeeding, mental health, exercise and more – and our award-winning free Baby Buddy app.


Author: Matthew Black

Bring Baby Buddy to your area

Our bespoke embedding and training programme supports local areas to integrate our award-winning pregnancy and parenting Baby Buddy app into maternity and early years care pathways.


Author: Matthew Black

The Parent Panel

We work with parents across the UK to create our content and support, in our Baby Buddy app and beyond. Register to become a member.


Author: Anonymised User

Our impact

3,000,000 We have reached more than 3 million families across the UK.
1,200 We have trained and supported over a thousand professionals to use our resources with the families they support
27 We have successfully integrated Baby Buddy into more than 27 localities of maternity care pathways across the UK

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Latest Stories

  • Best Beginnings team member graduates from UCL!

    Arya Pimprikar, our Engagement Officer at Best Beginnings, graduated from UCL with a MSc in Health Psychology! This achievement is even more special because Arya’s dissertation focused on Baby Buddy App. She explored the qualitative experiences of South-Asian parents and how they engage with digital interventions. Read more

  • Elpitha's experience of using Baby Buddy

    New mum Elpitha shares her journey with parenthood so far and her experience with using Baby Buddy app: "Baby Buddy is great because you get insights every day about where you are and tips to remind you of things like your doctors appointments. It’s a little bit like having a PA!" Read more

  • New breastfeeding tents at the London Marathon

    Best Beginnings is proud to announce a new initiative helping to provide breastfeeding and expressing tents for mums taking part in the TCS London Marathon! Runners in the 2023 race were able to access tents at the mid-way point and at the finish line, fully equipped for private breastfeeding. Read more

  • New project: Women in the Workplace

    Best Beginnings is working in partnership with Pregnant Then Screwed to support women in the workplace during pregnancy, parental leave and on their return to work. ‘Women in the Workplace’ is an exciting and innovative new three-year project which aims to support 200,000 families by 2025. Read more