Working to give every child the best start in life

We work to inform and empower parents who want to maximise their children's long-term development and well-being

Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.

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Help and Advice

Tips on breastfeeding, mental health, exercise and more – and our award-winning free Baby Buddy app.

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Author: Matthew Black

Bring Baby Buddy to your area

Our bespoke embedding and training programme supports local areas to integrate our award-winning pregnancy and parenting Baby Buddy app into maternity and early years care pathways.

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Author: Matthew Black

The Parent Panel

We work with parents across the UK to create our content and support, in our Baby Buddy app and beyond. Register to become a member.

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Our impact

3,000,000 We have reached more than 3 million families across the UK.
1,200 We have trained and supported over a thousand professionals to use our resources with the families they support
27 We have successfully integrated Baby Buddy into more than 27 localities of maternity care pathways across the UK

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Latest Stories

  • It’s Baby Buddy – but better!

    The Baby Buddy app first launched 7 years ago, but tech and information have both obviously come on in leaps and bounds since then, which meant that it was time for Baby Buddy 2.0! We’re really excited to have daily information for dads! Here we reveal the process behind bringing together organisations and information for dads as part of this new incarnation of Baby Buddy. Read more

  • Baby Buddy – behind the tech

    We’re now celebrating the release of Baby Buddy 2.0 (beta) – the new and improved app that’s been built in collaboration with parents and professionals to deliver augmented supported for families across the UK. Read more

  • Looking after fathers’ mental health

    What do new and expectant fathers need to help them on their journey into parenthood? There’s a lot to learn and potential stressors like sleep deprivation or financial insecurity mean it can be a pretty challenging time. More support, better screening programmes and mental health services are very much needed. And this year on International Fathers’ Mental Health day we have news of some free support available to dads from July onwards. Read more

  • Infant Mental Health

    Infant Mental Health Week runs for a week every year in June. We want to use Infant Mental Health Week as an opportunity to talk about Infant Mental Health and help empower parents to maximize their child’s long-term development and wellbeing. Read more