Working to give every child the best start in life

We work to inform and empower parents who want to maximise their children's long-term development and well-being

Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.



Help and Advice

Tips on breastfeeding, mental health, exercise and more – and our award-winning free Baby Buddy app.


Author: Matthew Black

Bring Baby Buddy to your area

Our bespoke embedding and training programme supports local areas to integrate our award-winning pregnancy and parenting Baby Buddy app into maternity and early years care pathways.


Author: Matthew Black

The Parent Panel

We work with parents across the UK to create our content and support, in our Baby Buddy app and beyond. Register to become a member.


Author: Deleted User

Our impact

3,000,000 We have reached more than 3 million families across the UK.
1,200 We have trained and supported over a thousand professionals to use our resources with the families they support
27 We have successfully integrated Baby Buddy into more than 27 localities of maternity care pathways across the UK

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