Working to give every child the best start in life

We  empower parents with the knowledge and confidence to look after their own health and their children's long term development and well-being.

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.

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Our embedding program

We undertake 'embedding and training' work with local authority areas, CCGS, Trusts and other agencies to support the effective use of our resources to support families of young children. Read here about the process of embedding our digital intervention tool, Baby Buddy, into local care pathways.

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The Parent Panel

We take collaboration seriously. Before our resources become available to the public, our Parent Panel members assess, analyse and approve them.

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Author: Katherine Meehan

THE SERKIS FAMILY EVEREST CHALLENGE

The Serkis Family Everest Challenge shows exlusive updates from Actor and director Andy Serkis, his wife, actress Lorraine Ashbourne and their two sons treking to Everest Base Camp! They invite you to sponsor their Challenge and help Best Beginnings support more parents to give their children the best start in life.

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Author: Andy Serkis

Target amount: £5,000.00

Amount raised: £3,786.34

Impact and evaluation of Baby Buddy app

A sophisticated analytics tool behind Baby Buddy allows us to track uptake and usage by locality, age, gender, ethnicity, language, education, employment and training. It also allows us to identify which videos Baby Buddy users are watching, what questions they’re asking and which features they are using, as an anonymised data set.

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Author: Katherine Meehan

Join the Best Beginnings team

Working or volunteering for a digital health non-profit organisation is a great way to pay it forward and help and support families and children in the UK. Learn more about our job and volunteering opportunities here.

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3M

Families We have reached more than 3 million families across the UK.

2,000

Professionals We have trained and supported over 1,200 professionals to use our resources with the families they support.

27

Localities We have successfully integrated Baby Buddy into 27 localities of maternity care pathways across the UK.

Make a donation

You can help. Your donation has the power to support the health and wellbeing of a child in the UK.

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News & Blog

  • Support Best Beginnings using Amazon Smile!

    We are happy to announce that you can support Best Beginnings charity while shopping on Amazon.co.uk. Read more here. Read more

  • Best Beginnings launches Postpartum Psychosis video in Baby Buddy

    In the wake of the recent airing of the Louis Theroux Documentary "Mothers on the Edge", Best Beginning launches a postpartum psychosis video in Baby Buddy to show parents that as frightening as it is (and that in can literally happen to anyone - no history of mental illness necessary) with the right support, a full recovery is possible. Read more

  • The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex launch Shout

    The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex have announced the launch of Shout, a new text messaging helpline that supports people in crisis. As part of the Heads Together campaign we offer Baby Buddy Crisis Messenger in collaboration with Shout to support parents and parents-to-be if feeling overwhelmed and in a crisis. Read more

  • ukactive in collaboration with Best Beginnings on 'This Mum Moves' project

    ukactive in collaboration with Best Beginnings and other key health and academic organisations has kicked-off a ground-breaking project called This Mum Moves, aimed at supporting women to be active during and after pregnancy. Learn more here. Read more

Latest Events

  • THE LSC RUGBY LEGENDS BALL 2019

    An evening with Anthony Joshua at this years Legends Ball at Grosvenor House in Mayfair! Limited number of tickets are available to purchase! Read more

  • Special screening of Mowgli: Legend of the Jungle

    A huge thank you to our Ambassador Andy Serkis for his generous support of Best Beginnings and to The Everyman in Kings Cross for hosting. Read more

  • An Evening with Sugar Ray Leonard

    An exclusive opportunity to join a star studded guest list for an unforgettable night in honour of boxing legend Sugar Ray Leonard. Read more

  • Join the 2018 Dixons Carphone Race to the Stones for Best Beginnings

    Walk the ancient and scenic Ridgeway, Britain oldest path, and help give every child in the UK the best start in life. Read more