Working to give every child the best start in life

We  work to inform and empower parents who want to maximise their children's long-term development and well-being

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.



Our embedding program

We undertake 'embedding and training' work with local authority areas, CCGS, Trusts and other agencies to support the effective use of our resources to support families of young children. Read here about the process of embedding our digital intervention tool, Baby Buddy, into local care pathways.



The Parent Panel

We take collaboration seriously. Before our resources become available to the public, our Parent Panel members assess, analyse and approve them.


Author: Katherine Meehan

Small Wonders e-LP - a family-centred approach

A description of the new Small Wonders e-learning programme featured in on the Heatlh Education England E-learning programme and designed to optimise professional competencies through greater understanding and awareness of evidence and best practice to maximise outcomes for neonates and their families


Author: Stephanie Kronson

Impact and evaluation of Baby Buddy app

A sophisticated analytics tool behind Baby Buddy allows us to track uptake and usage by locality, age, gender, ethnicity, language, education, employment and training. It also allows us to identify which videos Baby Buddy users are watching, what questions they’re asking and which features they are using, as an anonymised data set.


Author: Katherine Meehan

Baby Buddy Cyprus is born

Celebrating the birth of Baby Buddy Cyprus. A cancelled launch event (planned in Cyprus for the 19th March) but a growing need as pregnant families move to social Isolation. Comments from Baby Buddy Forward partnership lead, Veronika Christodoulides and a video link of a Cypriot mother showing us how Baby Buddy Cyprus works


Author: Stephanie Kronson


Families We have reached more than 3 million families across the UK.


Professionals We have trained and supported over 1,200 professionals to use our resources with the families they support.


Localities We have successfully integrated Baby Buddy into 27 localities of maternity care pathways across the UK.

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News & Blog

Latest Events

  • Best Beginnings 2020 Gala Dinner at Mansion House

    An exquisite evening at Mansion House hosted by The Lord Mayor and The Lady Mayoress to raise funds and profile for Best Beginnings. Read more

  • Special screening of Mowgli: Legend of the Jungle

    A huge thank you to our Ambassador Andy Serkis for his generous support of Best Beginnings and to The Everyman in Kings Cross for hosting. Read more