Working to give every child the best start in life

We work to inform and empower parents who want to maximise their children's long-term development and well-being

Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.

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Help and Advice

Tips on breastfeeding, mental health, exercise and more – and our award-winning free Baby Buddy app.

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Author: Matthew Black

Bring Baby Buddy to your area

Our bespoke embedding and training programme supports local areas to integrate our award-winning pregnancy and parenting Baby Buddy app into maternity and early years care pathways.

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Author: Matthew Black

The Parent Panel

We work with parents across the UK to create our content and support, in our Baby Buddy app and beyond. Register to become a member.

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Author: Deleted User

Our impact

3,000,000 We have reached more than 3 million families across the UK.
1,200 We have trained and supported over a thousand professionals to use our resources with the families they support
27 We have successfully integrated Baby Buddy into more than 27 localities of maternity care pathways across the UK

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