Working to give every child the best start in life

We  work to inform and empower parents who want to maximise their children's long-term development and well-being

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.

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Our embedding program

We undertake 'embedding and training' work with local authority areas, CCGS, Trusts and other agencies to support the effective use of our resources to support families of young children. Read here about the process of embedding our digital intervention tool, Baby Buddy, into local care pathways.

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The Parent Panel

We work with parents across the UK to create our content and support, in our Baby Buddy app and beyond. Register to become a member.

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Small Wonders e-LP - a family-centred approach

A description of the new Small Wonders e-learning programme featured in on the Heatlh Education England E-learning programme and designed to optimise professional competencies through greater understanding and awareness of evidence and best practice to maximise outcomes for neonates and their families

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Author: Stephanie Kronson

Impact and evaluation of Baby Buddy app

Baby Buddy has been developed to support improved outcomes for parents and children with a focus on reducing inequalities. On this page are details of independent evaluations on the impact of Baby Buddy on breastfeeding, bonding, navigating the pandemic and more.

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Baby Buddy Cyprus is born

Celebrating the birth of Baby Buddy Cyprus. A cancelled launch event (planned in Cyprus for the 19th March) but a growing need as pregnant families move to social Isolation. Comments from Baby Buddy Forward partnership lead, Veronika Christodoulides and a video link of a Cypriot mother showing us how Baby Buddy Cyprus works

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Author: Stephanie Kronson

3M

Families We have reached more than 3 million families across the UK.

1,200

Professionals We have trained and supported over 1,200 professionals to use our resources with the families they support.

27

Localities We have successfully integrated Baby Buddy into 27 localities of maternity care pathways across the UK.

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News & Blog

Latest Events

  • Special screening of Mowgli: Legend of the Jungle

    A huge thank you to our Ambassador Andy Serkis for his generous support of Best Beginnings and to The Everyman in Kings Cross for hosting. Read more