Working to give every child the best start in life

We work to inform and empower parents who want to maximise their children's long-term development and well-being

Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.



Help and Advice

Tips on breastfeeding, mental health, exercise and more – and our award-winning free Baby Buddy app.


Author: Matthew Black

Bring Baby Buddy to your area

Our bespoke embedding and training programme supports local areas to integrate our award-winning pregnancy and parenting Baby Buddy app into maternity and early years care pathways.


Author: Matthew Black

The Parent Panel

We work with parents across the UK to create our content and support, in our Baby Buddy app and beyond. Register to become a member.


Author: Deleted User

Our impact

3,000,000 We have reached more than 3 million families across the UK.
1,200 We have trained and supported over a thousand professionals to use our resources with the families they support
27 We have successfully integrated Baby Buddy into more than 27 localities of maternity care pathways across the UK

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Latest Stories

  • Ceara's story: how support helped with her breastfeeding journey

    World Breastfeeding weeks runs from 1st to 7th August 2022 and this year's theme is 'Step up for breastfeeding: educate and support'. Mum Ceara shares how she was lucky to have a positive breastfeeding experience thanks to support from health professionals and from her family. Read more

  • National Breastfeeding Week 2022: Chantelle's story

    National Breastfeeding weeks runs from 27th June to 3rd July 2022 and this year's theme focuses on mothers having wider support with breastfeeding. Mum Chantelle shares her breastfeeding journey; the challenges she faced and the support available to help her overcome them. Read more

  • Dadvengers and Baby Buddy: Supporting New Dads Bonding with Their Babies

    Best Beginnings are excited to be launching a new project to support new dads in partnership with Dadvengers, an organisation that supports fathers on their journey through parenthood. The project is part of a focus on developing films for dads in the Baby Buddy app. Read more

  • Localising and embedding Baby Buddy 2.0

    Four local healthcare systems; Surrey Heartlands ICS, North East London LMNS, South West London CCG and Leeds City Council have been working directly with Best Beginnings to localise the Baby Buddy app and embed the resource into their maternity and early years care pathways. Read more