Working to give every child the best start in life

We  work to inform and empower parents who want to maximise their children's long-term development and well-being

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.



Our embedding program

We undertake 'embedding and training' work with local authority areas, CCGS, Trusts and other agencies to support the effective use of our resources to support families of young children. Read here about the process of embedding our digital intervention tool, Baby Buddy, into local care pathways.



The Parent Panel

We take collaboration seriously. Before our resources become available to the public, our Parent Panel members assess, analyse and approve them.


Author: Katherine Meehan


The Serkis Family Everest Challenge shows exlusive updates from Actor and director Andy Serkis, his wife, actress Lorraine Ashbourne and their two sons treking to Everest Base Camp! They invite you to sponsor their Challenge and help Best Beginnings support more parents to give their children the best start in life.


Author: Andy Serkis

Target amount: £15,000.00

Amount raised: £12,223.00

Impact and evaluation of Baby Buddy app

A sophisticated analytics tool behind Baby Buddy allows us to track uptake and usage by locality, age, gender, ethnicity, language, education, employment and training. It also allows us to identify which videos Baby Buddy users are watching, what questions they’re asking and which features they are using, as an anonymised data set.


Author: Katherine Meehan

Join the Best Beginnings team

Working or volunteering for a digital health non-profit organisation is a great way to pay it forward and help and support families and children in the UK. Learn more about our job and volunteering opportunities here.




Families We have reached more than 3 million families across the UK.


Professionals We have trained and supported over 1,200 professionals to use our resources with the families they support.


Localities We have successfully integrated Baby Buddy into 27 localities of maternity care pathways across the UK.

Make a donation

You can help. Your donation has the power to support the health and wellbeing of a child in the UK.

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News & Blog

Latest Events

  • Best Beginnings 2020 Gala Dinner at Mansion House

    "Early Bird" prices available until the end of February for Tables at this special event. Read more

  • Special screening of Mowgli: Legend of the Jungle

    A huge thank you to our Ambassador Andy Serkis for his generous support of Best Beginnings and to The Everyman in Kings Cross for hosting. Read more