Baby Buddy app

The Award-Winning Baby Buddy App

Our free multi-award-winning, interactive pregnancy and parenting app Baby Buddy has been created to support parents, co-parents and caregivers, and to back up frontline practitioners’ work and communication. Baby Buddy provides trusted, evidence-based information and self-care tools, based on the latest research and is NHS-approved.

Baby Buddy aims to empower parents and care-givers to build their knowledge and confidence for the crucial first five years of their child’s life, when foundations are laid.

Baby Buddy has:

Fun, engaging interactive features to ‘learn without the burn’
A huge video library – including tips on breastfeeding and the Small Wonders Change Programme for premature and low birthweight babies
Out of the Blue – videos promoting mental health
Support and advice particularly tailored to dads
‘Today’s information’ - personalised, bite-size daily updates
Much more!

99% of parents using the app say that it’s easy to use and has helped them to take care of their children. Baby Buddy is designed in particular for those who may not be in education, training or employment and its literacy age of 9 means it’s easily accessible to those whose first language may not be English - our data shows an over-representation of non-English speaking users.

Co-created with parents, the Royal College of Midwives, health organisations and accredited by the NHS, the Baby Buddy App is available, free, through Google Play, the App Store and the NHS Apps library. Baby Buddy is also embedded, through training, in the maternity care pathways of 48 sites across the country and via grassroots organisations. 

Winner of AXA PPP, Guardian Public Service’s Digital and Technology and RCM Midwifery awards, Baby Buddy is endorsed by a number of royal colleges and other leading health organisations.

The updated Baby Buddy app, featuring daily advice for fathers, up until the child’s first birthday, is available now to download through the App store.

What our users say about Baby Buddy

Insights from evaluations have shown that areas which actively embed the Baby Buddy app with commissioned support from Best Beginnings have observed higher rates of engagement and reached parents of all backgrounds.

Want to promote Baby Buddy to the families you support? Use our free comms pack.

Latest

Ceara's story: how support helped with her breastfeeding journey

World Breastfeeding weeks runs from 1st to 7th August 2022 and this year's theme is 'Step up for breastfeeding: educate and support'. Mum Ceara shares how she was lucky to have a positive breastfeeding experience thanks to support from health professionals and from her family.
Group B Strep Awareness
National Breastfeeding Week 2022: Chantelle's story

National Breastfeeding weeks runs from 27th June to 3rd July 2022 and this year's theme focuses on mothers having wider support with breastfeeding. Mum Chantelle shares her breastfeeding journey; the challenges she faced and the support available to help her overcome them.
A guide for practitioners working with parents

Discovering Baby Buddy is a series of instructional films to help practitioners discover the wide range of video and written content within Baby Buddy that can support the families they work with.

Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.
Baby Express

A month-by-month guide to enjoying your baby’s first year
From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.
Small Wonders

Supporting you when your baby is sick or premature. Small wonders project include 12 bite-size films following families and their journey in neo-natal units. Learn more here.

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.
Breastfeeding Videos

Your guide to breastfeeding and how to do it successfully.
Parents with learning disabilities
From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.
5. Graphic of a baby attaching on the breast
Parents who use drugs
Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.
The National Teenage Pregnancy Midwifery Network

Working to improve outcomes for teenage parents and their children by developing maternity services to meet their needs. Learn more about the National Teenage Pregnancy Midwifery Network here.
Small Wonders

Supporting you when your baby is sick or premature. Small wonders project include 12 bite-size films following families and their journey in neo-natal units. Learn more here.
Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.