Baby Buddy app Baby Buddy is our free multi-award winning intervention in the form of a pregnancy and parenting app. Baby Buddy is also designed to support the communication and work of front line practitioners. Baby Buddy provides easy access to trusted, evidence-based information and self-care tools during the transition to parenthood and throughout the early stages of parenting. The video content from all Best Beginnings' earlier DVD-based resources are now integrated into Baby Buddy's video library. These include clops from: "From bump to Breastfeeding"; "Small Wonders Change Programme" (for premature and low birth-weight babies) and our video series promoting mental health, "Out of the Blue". Baby Buddy uniquely has a literacy entry level aged 11 so is equally accessible to all, including those who are not in education, training or employment and those whose first language may not be English. Baby Buddy is underpinned by neuroscience and behaviour change theory. It is designed to empower parents with timely, relevant content to help them look after their own and their baby's long-term well-being and development - to give their children the best start in life. Baby Buddy automatically sends personally relevant updates in "Daily Information"; answers questions; helps with goal setting, signposts support; tracks progress and more. 99% of parents using the app say that it is easy to use and 99% of parents say Baby Buddy has helped them to take care of their children. With more than 300 short video clips of parents sharing their own stories and professional sharing advice, parents never need to feel alone. Baby Buddy is endorsed by a number of Royal Colleges and other leading health organisations in the UK. Baby Buddy has been co-created with parents, academics, doctors, midwives and other organisations. It is regularly reviewed and updated when necessary in line with Best Beginnings commitment best practice. Baby Buddy listens to parents and develops content in response to parents needs as well as those expressed by the practitioners who support them. Baby Buddy is a chatty, knowledgeable virtual friend - giving advice and signposting local support services and other local activities. Baby Buddy has won many awards including the prestigious AXA PPP, Guardian Public Service's Digital and Technology Award and RCM Midwifery awards. Baby Buddy launched in November 2014 and has been downloaded over 200,000 times. You can explore the web version of Baby Buddy or download the full version of the app for free on the App Store and Google Play. Baby Buddy is accredited by the NHS and is available in the NHS Apps Library. It is also rated as a top ten app on ORCHA. What our users say about Baby Buddy: “I'm so sad it's over - this app has been with me for a year, it actually felt like a friend! Thank you everyone at baby buddy, you've kept me company at some of the loneliest and confusing times and I'll miss this app tremendously x” -Baby Buddy user in 2016 "Your baby buddy app is fantastic!! Cleverly written to make any struggling new mum feel normal! Thank you for helping me through the incredibly dark times after my daughters birth, this app has been on an incredible journey with me and my beautiful growing family!!" -Baby Buddy user in 2017 "Hi, I just wanna say thank you for the baby buddy app, I've had it since I found out I was pregnant. Its been brilliant and helped me feel so much closer to my little boy when I was pregnant. I'm lost without it now he has turned 6months" -Baby Buddy user in 2018 Insights from evaluations have shown that areas which actively embed Baby Buddy app with commissioned support from Best Beginnings have observed higher rates of engagement and reach parents of all backgrounds. For more information about Baby Buddy app email [email protected] A dads' version of the app is in the planning stages. If you are a young dad or dad-to-be, you can find out about the dads' app here.