Baby Buddy app

The Award-Winning Baby Buddy App

Our free multi-award-winning, interactive pregnancy and parenting app Baby Buddy has been created to support parents, co-parents and caregivers, and to back up frontline practitioners’ work and communication. Baby Buddy provides trusted, evidence-based information and self-care tools, based on the latest research and is NHS-approved.

Baby Buddy aims to empower parents and care-givers to build their knowledge and confidence for the crucial first five years of their child’s life, when foundations are laid.

Baby Buddy has:

Fun, engaging interactive features to ‘learn without the burn’
A huge video library – including tips on breastfeeding and the Small Wonders Change Programme for premature and low birthweight babies
Out of the Blue – videos promoting mental health
Support and advice particularly tailored to dads
‘Today’s information’ - personalised, bite-size daily updates
Much more!

99% of parents using the app say that it’s easy to use and has helped them to take care of their children. Baby Buddy is designed in particular for those who may not be in education, training or employment and its literacy age of 11 means it’s easily accessible to those whose first language may not be English - our data shows an over-representation of non-English speaking users.

Co-created with parents, the Royal College of Midwives, health organisations and accredited by the NHS, the Baby Buddy App is available, free, through Google Play, the App Store and the NHS Apps library. Baby Buddy is also embedded, through training, in the maternity care pathways of 48 sites across the country and via grassroots organisations. 

Winner of AXA PPP, Guardian Public Service’s Digital and Technology and RCM Midwifery awards, Baby Buddy is endorsed by a number of royal colleges and other leading health organisations.

The updated Baby Buddy app, featuring daily advice for fathers, up until the child’s first birthday, is available now to beta-test through the App store.

What our users say about Baby Buddy

Insights from evaluations have shown that areas which actively embed the Baby Buddy app with commissioned support from Best Beginnings have observed higher rates of engagement and reached parents of all backgrounds.

Help to give a UK child the best start

Best Beginnings is committed to reducing UK child health inequalities – here’s how your donation can help.

Latest

It’s Baby Buddy – but better!

The Baby Buddy app first launched 7 years ago, but tech and information have both obviously come on in leaps and bounds since then, which meant that it was time for Baby Buddy 2.0! We’re really excited to have daily information for dads! Here we reveal the process behind bringing together organisations and information for dads as part of this new incarnation of Baby Buddy.
Birth Options
Baby Buddy – behind the tech

We’re now celebrating the release of Baby Buddy 2.0 (beta) – the new and improved app that’s been built in collaboration with parents and professionals to deliver augmented supported for families across the UK.
Business Manager

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.
Breastfeeding Videos

On this page you can watch the From Bump to Breastfeeding DVD videos. From Bump to Breastfeeding guides you through all the questions, and talks to young mums about what it’s really like. The videos follow four mums who decide to breastfeed their babies - it will tell you everything you ever wanted to know about breastfeeding and how to do it successfully.
From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.
Parents with learning disabilities
5. Graphic of a baby attaching on the breast
Parents who use drugs
Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.
The National Teenage Pregnancy Midwifery Network

Working to improve outcomes for teenage parents and their children by developing maternity services to meet their needs. Learn more about the National Teenage Pregnancy Midwifery Network here.
4. The early days and weeks
Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.