Baby Buddy app

The Award-Winning Baby Buddy App

Our free multi-award-winning, interactive pregnancy and parenting app Baby Buddy has been created to support parents, co-parents and caregivers, and to back up frontline practitioners’ work and communication. Baby Buddy provides trusted, evidence-based information and self-care tools, based on the latest research and is NHS-approved.

Baby Buddy aims to empower parents and care-givers to build their knowledge and confidence for the crucial first five years of their child’s life, when foundations are laid.

Baby Buddy has:

Fun, engaging interactive features to ‘learn without the burn’
A huge video library – including tips on breastfeeding and the Small Wonders Change Programme for premature and low birthweight babies
Out of the Blue – videos promoting mental health
Support and advice particularly tailored to dads
‘Today’s information’ - personalised, bite-size daily updates
Much more!

99% of parents using the app say that it’s easy to use and has helped them to take care of their children. Baby Buddy is designed in particular for those who may not be in education, training or employment and its literacy age of 9 means it’s easily accessible to those whose first language may not be English - our data shows an over-representation of non-English speaking users.

Co-created with parents, the Royal College of Midwives, health organisations and accredited by the NHS, the Baby Buddy App is available, free, through Google Play, the App Store and the NHS Apps library. Baby Buddy is also embedded, through training, in the maternity care pathways of 48 sites across the country and via grassroots organisations. 

Winner of AXA PPP, Guardian Public Service’s Digital and Technology and RCM Midwifery awards, Baby Buddy is endorsed by a number of royal colleges and other leading health organisations.

The updated Baby Buddy app, featuring daily advice for fathers, up until the child’s first birthday, is available now to download through the App store.

What our users say about Baby Buddy

Insights from evaluations have shown that areas which actively embed the Baby Buddy app with commissioned support from Best Beginnings have observed higher rates of engagement and reached parents of all backgrounds.

Want to promote Baby Buddy to the families you support? Use our free comms pack.

Latest

Baby Buddy app

The free multi-award winning app for parents and parents-to-be endorsed by the Department of Health and other leading health organisations in the UK.
Experiences of LGBTQ+ mums and non-binary parents

Evidence suggests that more openly LGBTQ+ people are having children each year, yet little is known about their needs or experiences. This research project used funding from the Garfield Weston Foundation, in partnership with LGBT Mummies and the University of Huddersfield, to find out more about the needs of LGBTQ+ women and non-binary parents who had babies in the last two years.
Get Baby Buddy app in your local area!
Impact Lead

The Impact Lead will focus on developing Best Beginnings’ frameworks for monitoring and evaluating our national and international work ensuring that learning continues to be captured in ways that can be shared and used for effective advocacy and influencing. The successful candidate will also play a pivotal role influencing policy and its implementation within the maternity, early years, digital health and public health context.

Baby Buddy app
Breastfeeding Videos

Your guide to breastfeeding and how to do it successfully.
If my baby's hungry after a breastfeed does it mean I haven't got enough milk?

A lot of parents worry that their baby may not be getting enough milk. But as long as your baby is weeing and pooing often, and gaining weight, then you don't need to worry. Learn more here.
From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.
5. Graphic of a baby attaching on the breast
Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.
The National Teenage Pregnancy Midwifery Network

Working to improve outcomes for teenage parents and their children by developing maternity services to meet their needs. Learn more about the National Teenage Pregnancy Midwifery Network here.
Small Wonders

Supporting you when your baby is sick or premature. Small wonders project include 12 bite-size films following families and their journey in neo-natal units. Learn more here.
Out of the Blue Films Launched

23rd March 2017 marked the launch of Best Beginnings' Maternal Mental Health films, with a moving speech from HRH The Duchess of Cambridge and conversations between our parent contributors
Our Vision

Through supporting all parents, co-parents and caregivers to give their children the best beginning in life, we will help the whole of society now and for the future.