Baby Buddy App is our free multi-award winning, interactive pregnancy and parenting guide. Baby Buddy is also designed as an intervention to support the communication and work of front line practitioners. Launched in November 2014, Baby Buddy has had more than 320,000 registrations.

Baby Buddy APP uses a health-by-stealth educative and proportionate universalism approach. Baby Buddy provides  trusted, evidence-based information and self-care tools to help parents build their knowledge and confidence during the transition to parenthood and throughout the early stages of parenting. Fun and engaging interactive features means you learn without the burn.

Its content and functionality are underpinned by behaviour change theory and co-created with parents, many royal colleges and other health organisations. Baby Buddy App, is available to all through Google Play and the App Store but is designed, in particular, for those who may not be in education, training or employment. Baby Buddy is also embedded, through training, in the maternity care pathways of 48 sites across the country and via grassroots organisations in areas of need. 

The video content from all Best Beginnings' earlier DVD-based resources are now integrated into  Baby Buddy's video library. These include clips from:  From bump to Breastfeeding; Small Wonders Change Programme (for premature and low birth-weight babies) and our video series promoting mental health,  Out of the Blue.

Baby Buddy's literacy age 11 entry level means its easily accessible to those not in education, training or employment and those whose first language may not be English. App data shows an over representation (vis a vis ONS data) of non English speaking users.

Baby Buddy automatically sends personalised, relevant and timely bite-sized updates in "Today's Information"; answers questions; helps with goal setting, signposts support; tracks progress and more. 99% of parents using the app say that it is easy to use and 99% of parents say Baby Buddy has helped them to take care of their children. With more than 300 short video clips of parents sharing their own stories and professional sharing advice, parents never need to feel alone. 

Winner of AXA PPP, Guardian Public Service's Digital and Technology and RCM Midwifery awards. Baby Buddy endorsed but a number of royal colleges and other leading health organisations. 

You can explore the web version of Baby Buddy or download the full version of the app for free on the App Store and Google Play. Baby Buddy is accredited by the NHS and is available in the NHS Apps Library. It is also rated as a top ten app on ORCHA.

What our users say about Baby Buddy

Insights from evaluations have shown that areas which actively embed Baby Buddy app with commissioned support from Best Beginnings have observed higher rates of engagement and reach parents of all backgrounds.

For more information about Baby Buddy app email [email protected] 

Baby Buddy 2.0 is in development with a pathways for dads and other family members. If you are a young dad or dad-to-be, you can find out about the dads' app here.