What is Out of the Blue?

Out of the Blue is a series of films, created by Best Beginnings, to help take the country to the Tipping Point where everyone knows that mental health is as important as physical health.

In Baby Buddy there are currently 83 Out of the Blue films, in addition to 200+ other films. The Out of the Blue films:
12 short films to help you understand your baby and support bonding, and support your baby's brain development
64 short films to support your mental health in pregnancy and after your baby is born
7 documentary films including an introduction to maternal mental health, a film for fathers and films on OCD and PTSD

Follow the campaign on Twitter @BestBeginnings and #OutOfTheBlue 

To find out more about the Out of the Blue film series, it's creation, contributors and use; download our Out of the Blue Booklet

Where to watch Out of the Blue

You can watch Out of the Blue in our free multi-award winning Baby Buddy App or online on our web version.


Why do we need Out of the Blue?

The changes experienced during pregnancy, motherhood and fatherhood can be difficult - some people struggle with emotional issues as well as physical symptoms. These can vary from very mild to very serious.

We are keen that parents-to-be and new parents know that it is normal and OK to feel like this. You are not alone, and support is available if you are worried about yourself, your partner or a loved one.

Up to 1 in 5 women will suffer mental health issues during pregnancy and the year after birth.

When should you seek help if you're not feeling right?

It's not always easy to know what emotions and feelings are 'normal' and when you might need some help. Women's mental health specialist Trudi Seneviratne talks about when to ask for help if you're not feeling right:

If you need support

Many mums and partners we have spoken to have said "If only I had spoken to someone earlier."

You are the best judge of your own health and of your baby's health.  If you think there is something out of the ordinary then it is important to talk to someone and not bottle it up:

  • talk to your partner / family / friend - sometimes it makes you feel better just to share your concerns
  • talk to your doctor, midwife or health visitor
  • contact the organisations that are part of the Maternal Mental Health Alliance
  • in an emergency dial 999

Making Out of the Blue

The making of the Out of the Blue films has involved years of co-creation with parents, healthcare professionals, Royal Colleges and other professional bodies. 

Out of the Blue films have been made by filming mums who are in recovery, and filming dads and family members about their experiences. The films include young families – age 16+ – and older families, single parents and couples, which means they provide support for parents of all ages and situations.

As with all Best Beginnings' resources, the content, tone and style of the Out of the Blue films has been shaped by our independent Editorial Board and our Parent Panel.

Out of the Blue covers:

The antenatal period (during pregnancy)

- bonding with your baby during pregnancy (which can reduce risk of mental health issues)
- warning signs for mental health issues
- how to look after yourself in pregnancy
- the importance of escalating (the right support at the right time can promote optimum healthy parent-infant relationship)
- where to go for support.

The period immediately after birth

- what is normal to feel
- what are warning signs of post-natal depression (PND)
- bonding with your baby (which can reduce risk of PND)
- where to go for support.

The longer-term post birth period

- what checks can you expect from your midwife or health visitor relating to PND and why they are done
- warning signs of PND
- how to look after your mental health and where to go for support

More complex mental health issues

- underlying mental-health issues and problems that can arise after birth, including postpartum psychosis
- highlighting warning signs
- support services that should be available to mums to help manage mental illness symptoms.

Bonding and attunement - infant communication and mental health

- understanding different cries and prolonged crying
- recognising waking, rousing and sleep states
- understanding cuddling and movement 

Want to know more about Out of the Blue?

Visit the Out of the Blue Evidence, Impact and Evaluation page.
More information about terminology, impact, classification and further support is available on our Helping Parents with Mental Health Issues page.

A few of the films are for professional training only, the rest are freely available to watch now and are fully integrated into our free Baby Buddy app which you can download here and on our Baby Buddy website which you can get to here.

The NSPCC’s infographic estimates the number of women affected by perinatal mental illnesses in England each year: