On this page, you will see detailed evidence of the impact of our Baby Buddy app. If you would like to see an overview, please click here.

BABY BUDDY USAGE

Levels of app usage (open the app to use any feature) per year.

Extremely high usage: 251+ times. Very high usage:101-250 times. High usage: 46-100 times

Moderate usage: 26-45 times

OF Black and Ethnic minority Baby Buddy users

97% are moderately to extremely active users

OF all Baby Buddy users who are under 25 years

68%  are moderately to extremely active users

Research and Evaluations

What follows below are details of independent academic evaluations of Baby Buddy:

Self Care Project for Parents using 'Just One Norfolk' website and the Baby Buddy app (Eastern AHSN commissioned University of Essex to undertake this evaluation, 2020)

An evaluation of a project using the Just One Norfolk website and the Baby Buddy app to promote self-care amongst parents found that:

  • Parents using the website and Baby Buddy showed improvements in self-care (measured by the Patient Activation Measure)
  • The average activation score increased by 3.8 points for parents using the website: this increase was not statistically significant
  • The average self-care score increased by 5.6 points for parents using the Baby Buddy app. This increase was statistically significant (p<0.01)
  • Study limitations such as a small sample size and lack of control conditions means that these findings should be interpreted with caution.

Full report here


The North of England Study

Impact of parenting resources on breastfeeding, parenting confidence and relationships (Crossland et al., 2019)

An evaluation of the Best Beginnings' resources (the Baby Buddy app, Baby Express magazine and from Bump to Breastfeeding DVD) found that:

  • Baby Buddy significantly improves mother to infant bonding 
  • Women using the Best Beginnings resources at two of the sites reported higher rates of breastfeeding, although this was not statistically significant.
  • The resources were felt to have helped increase knowledge, build confidence and support relationship-building.

Full report here.


Smartphone applications available to pregnant women in the United Kingdom: An assessment of nutritional information (Bland et al., December 2019, Maternal and Child Nutrition) 

This review identified 29 pregnancy-related apps available to UK women and assessed nutritional information in line with national recommendations. They found that:

  • Several apps conveyed inappropriate information for pregnancy
  • There was a need for the integration of both evidence‐based nutritional information during app development and for increased regulatory oversight to ensure that nutritional content is accurate before it is available for widespread use
  • Only two apps, one being Baby Buddy (and the other a commercial app with adverts), fulfilled all accountability criteria and contained no inaccurate information.

Full report here.


The North of England Study

Embedding supportive parenting resources into maternity and early years care pathways: a mixed methods evaluation (Crossland et al., July 2019, BMC Pregnancy and Childbirth)

An evaluation of Best Beginnings approach to embedding resources into local care pathways found that:

  • Women and health professionals held positive views of the resources
  • The resources were particularly seen as a beneficial aid for families
  • Embedding models are necessary to successfully introduce digital resources into maternity and early years pathways

Full report here.


The Bumps and BaBies Longitudinal Study (BaBBLeS)

A multi-site cohort study of first-time mothers to evaluate the effectiveness of the Baby Buddy app (Deave et al., 2019)

This study exploring the impact of the Baby Buddy app on parenting self-efficacy and wellbeing found that:

  • No impact on parental self-efficacy using the validated tool (TOPSE)
  • At 1 week, 1 month and at 3 months post-birth
    • Baby Buddy users were 12% more likely to report in any breastfeeding
    • And 9% more likely to report exclusive breastfeeding
  • At 1 month post-birth, Baby Buddy users were 17.1% more likely to report breastfeeding and this was statistically significant
  • Baby Buddy app users felt they had less social support than non-users, suggesting that the app appeals more to those most in need.

Read more.


Small Wonders E-Learning for Health – a case study of collaboration

Back in 2012 we launched the Small Wonders DVD and associated Change Programme in over 100 neonatal units across the UK. The programme was designed to support parents of premature and sick babies to be at the heart of their babies’ care and drive positive change towards family-centred care in neonatal units across the UK. An independent academic evaluation was undertaken to evaluate the impact of the Small Wonders Change Programme on staff knowledge and attitudes, parental knowledge and experience and preterm feeding outcomes in two neonatal units in the UK. The researchers  (Yoxall et al., 2016, Archives of Disease in Childhood) found:

  • Statistically significant improvements in staff knowledge and confidence in supporting preterm breastfeeding and family-centred care
  • There were several significant improvements in the information received by parents, infant feeding intentions and practices 
  • Of mothers who watched the Small Wonders DVD, 78.9% rated it as either ‘very helpful’ or ‘helpful’. All fathers rated it as either ‘helpful’ or ‘very helpful’. 
  • Significantly more mothers were giving their babies breast milk at six weeks post-discharge
  • The proportion of babies receiving breast milk at discharge increased from 42.4% to 49.0% (p = 0.02).
  • The number of days that babies were given breast milk, as a proportion of days the babies were given any milk increased from 57.2% to 62.8% (p < 0.0001). 

All the Small Wonders films are now freely available within the Baby Buddy app and on the Baby Buddy website 


The Baby Buddy app: Tackling inequalities in breastfeeding in the UK using a cultural lens

(Perera & Papain, pending publication) An exploratory study of the uptake of Baby Buddy app and its impact on breastfeeding found that: 

  • The second most searched term within the app is Breastfeeding
  • 98% of pregnant and new mums said that the app is helping them feel more confident to take care of their baby
  • 24.7% of Baby Buddy users are from minority ethnic groups
  • Ethnicity alone was not a determinant of breastfeeding status
  • First language and occupation is a stronger determinant of breastfeeding status

An evaluation of Baby Buddy m-health intervention with a focus on the Guys and St. Thomas' Trust pilot embedding site (Canterbury Christ Church University, June 2016)

The study compared Baby Buddy user data and survey responses from the Guys and St. Thomas' site to national data gathered between 2014 and 2016 and found that:

  • Women both nationally and in at the site, viewed Baby Buddy favourable in terms of it being easy-to-use, fun, interesting and with content that is easy to understand.

Midwives remain the single biggest source of information about Baby Buddy.