Our Vision All children from all backgrounds, deserve the nurturing loving care and attention that provides for their healthy development. From conception, a strong beginning will lay the foundation for maximising their potential throughout the life course and enhancing their long term life chances. A society that supports this vision, is a more equal society. Thousands of children are born every year who are at unacceptably greater risk of early death, poor language development and chronic physical and mental health problems across the life course. Individual suffering is enormous; the impact on society is huge - putting pressure on all services including hospitals, schools and prisons. We are also starkly aware of the inequities in care provision that drive these inequalities: those who need health and social care the most are the least likely to receive it. Best Beginnings works collaboratively for greater equality.