Our Vision We are passionate about reducing inequalities . All parents who want to maximise their children's potential and life chances, should be informed and empowered to give them them the best start in life. We work with families in communities across the UK during the critical "window of opportunity" between preconception and a child's third birthday, when the foundations for long term physical, mental and language development are laid. Thousands of children are born every year who are at unacceptably greater risk of early death, poor language development and chronic physical and mental health problems across the life course. Individual suffering is enormous; the impact on society is huge - putting pressure on all services including hospitals, schools and prisons. We are also starkly aware of the inequities in care provision that drive these inequalities: those who need health and social care the most are the least likely to receive it. Best Beginnings works collaboratively for greater equality.