The Award-Winning Baby Buddy App  

Our free multi-award-winning, interactive pregnancy and parenting app Baby Buddy has been created to support parents, co-parents and caregivers, and to back up frontline practitioners’ work and communication. Baby Buddy provides trusted, evidence-based information and self-care tools, based on the latest research and is NHS-approved. 

Baby Buddy aims to empower parents and care-givers to build their knowledge and confidence for the crucial first five years of their child’s life, when foundations are laid. 

Baby Buddy has:  

  • Fun, engaging interactive features to ‘learn without the burn’
  • A huge video library – including tips on breastfeeding and the Small Wonders Change Programme for premature and low birthweight babies 
  • Out of the Blue – videos promoting mental health 
  • Support and advice particularly tailored to dads 
  • ‘Today’s information’ - personalised, bite-size daily updates  
  • Much more! 

99% of parents using the app say that it’s easy to use and has helped them to take care of their children. Baby Buddy is designed in particular for those who may not be in education, training or employment and its literacy age of 9 means it’s easily accessible to those whose first language may not be English - our data shows an over-representation of non-English speaking users. 

Co-created with parents, the Royal College of Midwives, health organisations and accredited by the NHS, the Baby Buddy App is available, free, through Google Play, the App Store and the NHS Apps library. Baby Buddy is also embedded, through training, in the maternity care pathways of 48 sites across the country and via grassroots organisations.  

Winner of AXA PPP, Guardian Public Service’s Digital and Technology and RCM Midwifery awards, Baby Buddy is endorsed by a number of royal colleges and other leading health organisations. 

The updated Baby Buddy app, featuring daily advice for fathers, up until the child’s first birthday, is available now to download through the App store.   

What our users say about Baby Buddy 

Insights from evaluations have shown that areas which actively embed the Baby Buddy app with commissioned support from Best Beginnings have observed higher rates of engagement and reached parents of all backgrounds.