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Best Beginnings worked with parents and healthcare professionals to create and develop Baby Buddy, a multi-award-winning parenting and pregnancy app. 

Baby Buddy's self-care tools are based on the latest research and evidence and provides trusted information to:

  • support and empower mums, dads, and caregivers,
  • build their knowledge and confidence, and
  • help them take care of their physical and mental health during pregnancy, birth and the first year of their baby’s life.


Baby Buddy also supports the work of frontline healthcare professionals and is integrated into the maternity care pathways of 48 sites nationwide.

Insights from evaluationsshow that areas actively embedding the Baby Buddy app with commissioned support from Best Beginnings reach parents of all backgrounds and observe higher rates of engagement. 

The Baby Buddy app features engaging and interactive content such as:

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Personalised daily updates, advice, and bite-sized tips

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A video library containing more than 300 clips

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Personal Care and Support Plans

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Choice of place of birth

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A free and confidential 24/7 emotional support text line

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And much more!

Baby Buddy has a reading age of 9, making it accessible to diverse audiences, including those not in education, training, or employment, and those whose first language is not English. Our data shows an over-representation of non-English speaking users.

99% of parents using the app find it easy to use and helpful in caring for their children

"Overall all the app is brilliant – a really useful resource for new and prospective parents for looking up and saving pregnancy and baby-related information"

- a new mum and Baby Buddy user

Read more about what our users are saying about Baby Buddy!

A recipient of the AXA PPP, Guardian Public Service Digital and Technology, and RCM Midwifery awards, Baby Buddy is endorsed by several Royal Colleges and leading health organisations:

Royal College of Obstetricians & Gynaecologists logo Royal College of Psychiatrists logo Royal College of Midwives logo Royal College of General Practitioners logo
Royal College of Speech & Language Therapists logo Community Practitioners & Health Visitors Association logo Faculty of Public Health logo British Society of Paediatric Dentistry logo

Baby Buddy by Best Beginnings logo

Free to download and use - and advert-free!
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