Parents Breastfeeding From Bump to Breastfeeding "I loved it, this should be seen by all expectant mums. It was filmed in a lovely way which I think will really appeal to new mums, especially mums that aren't sure whether they want to breastfeed or not!" ~ expectant mum An introduction to From Bump to Breastfeeding: Wondering what breastfeeding is really like? How do people breastfeed when they’re out and about? What should you do if breastfeeding hurts? Can you still breastfeed if you’re going back to work? What about twins and triplets? What if your baby is in special care? What is From Bump to Breastfeeding? From Bump to Breastfeeding is a set of films following the journey of four mums, and we hear from other mums along the way, who decide to breastfeed their babies. The films will tell you everything you ever wanted to know about breastfeeding and how to do it successfully. The films guide you through all the questions and talk about what it’s really like. The DVD was launched in November 2008, over 2 million copies have been distributed to support parents to breastfeed, and it has been endorsed by many organisations. How do I watch From Bump to Breastfeeding? You can watch From Bump to Breastfeeding films on our website. They are also available to view in our Baby Buddy app, on our YouTube channel, and on the desktop version of Baby Buddy. From our online shop you can buy copies of the From Bump to Breastfeeding DVD in seven languages: English, Arabic, Urdu, Bengali, Polish, Somali, and British Sign Language. There is also a Welsh version available. What do mums think about From Bump to Breastfeeding? "I watched all of the films and found them to be extremely useful. I particularly liked the tips on positioning and latching on. It was so informative and it was motivating to hear from other young mums." "I am 34 weeks pregnant and want to breastfeed my baby when he/she arrives. I found all the information about how to latch on the baby, the diagrams and opinions of the mothers in the films very useful. I advise mums to watch these before the little one arrives - the stories of other mums and the chance to see it happening first hand is a real eye opener." "I can't fault anything in the films; it was positive as well as being realistic that problems can occur - and suggested ways to solve them. The mix of people was great, and ways which dads can get involved cleverly given." Why breastfeed? Breastfeeding provides the healthiest start for babies and mums. Athough the number of people who start to breastfeed their baby is high, by the age of one week only around one third of babies continue just with breastmilk. Without advice and support many women suffer pain when breastfeeding, both physical and emotional, before they stop. Our Founder and CEO Alison Baum was invited onto BBC World News as part of World Breastfeeding Awareness Week. Here she talks about the benefits of breastfeeding and some of the obstacles: Breastfeeding is great for you and your baby because it: makes you feel close to your baby as both of you produce the love hormone oxytocin boosts your baby’s immune system to any diseases you have had in your life helps to prevent sickness and diarrhoea helps prevent diabetes reduces obesity makes your baby smarter (breastmilk is ‘brain food’ so raises IQ) reduces sudden infant death syndrome is always available – especially in the middle of the night! helps you lose weight helps to prevent breast and ovarian cancers is available any time and anywhere so gives you the freedom to go out and about Mums who choose not to breastfeed, or stop after a few weeks can: keep baby close and look into baby’s eyes while feeding let baby take the teat into his/her mouth pace the feeds so baby stops when he/she has finished reduce the number of people bottle feeding baby make feeds up safely with water that has boiled and cooled for no longer than 30 minutes make each feed fresh More information about feeding If you would like to know more about why breastfeeding benefits mums and gives your baby the healthiest start in life read our evidence of the benefits of breastfeeding page. If you decide not to breastfeed, decide to stop after a while, or are unable to breastfeed, read our tips on how to bottle-feed in a safe and healthy way to benefit you and your baby. You can also read about introducing your baby to solid foods. If you are a healthcare professional or would like to know more about From Bump to Breastfeeding: Visit the From Bump to Breastfeeding Evidence, Impact and Evaluation page. There you can also read about the Breastfeeding Manifesto.