What we do Campaigns From Bump to Breastfeeding From Bump to Breastfeeding was developed to raise awareness of the benefits of breastfeeding while acknowledging the challenges and providing the motivation for parents to persevere. It was designed to increase breastfeeding initiation rates in some areas and tackle the rates of mothers breastfeeding beyond the first week in parts of the country where rates are very low. A set of videos followed the journey of 4 mums who decided to breastfeed their babies. The videos tell you everything you ever wanted to know about having a happy breastfeeding experience. Wondering what breastfeeding is really like? How do people breastfeed when they’re out and about? What should you do if breastfeeding hurts? Can you still breastfeed if you’re going back to work? What about twins and triplets? What if your baby is in special care? Our honest and straight-talking mums bust myths and tell it like it is. Since the 2008 launch over 2 million copies have been distributed to support parents to breastfeed and the project has been endorsed by many organisations. How do I watch From Bump to Breastfeeding? For a quick look of From Bump to Breastfeeding videos, click here. All the videos are also available to view in our Baby Buddy app, in the web version of Baby Buddy and on our YouTube channel. You can buy copies of the From Bump to Breastfeeding DVD from our online shop. It is available in 8 languages: English, Welsh, Arabic, Urdu, Bengali, Polish, Somali, and British Sign Language. Why breastfeed? Breastfeeding provides the healthiest start for babies and mothers. Although the number of people who start to breastfeed their baby is high, by the age of one week only around one third of babies are exclusively breastfed. Without advice and support many women suffer pain when breastfeeding, both physical and emotional, and eventually stop. Our videos provide the support to continue happily. Why breastfeeding is great for you and your baby: Makes you feel close to your baby as you both produce the love hormone oxytocin Boosts your baby’s immunity to any diseases you have had in your life Helps to prevent sickness and diarrhoea Helps prevent diabetes Reduces obesity Makes your baby smarter (breastmilk is ‘brain food’ and raises IQ) Reduces risk of sudden infant death syndrome Always available – especially in the middle of the night! Helps you lose weight Helps to prevent breast and ovarian cancers Gives you the freedom to go out and about Mums who choose not to breastfeed, or stop after a few weeks can bottle-feed safely and successfully. Tips for happy bottle-feeding: Keep baby close and look into baby’s eyes while feeding Let baby take the teat into his/her mouth Pace the feeds so baby stops when he/she has finished Reduce the number of people bottle feeding baby Make feeds up safely with water that has boiled and cooled for no longer than 30 minutes Make each feed fresh More information about feeding What do mums think about From Bump to Breastfeeding? "I watched all of the films and found them to be extremely useful. I particularly liked the tips on positioning and latching on. It was so informative and it was motivating to hear from other young mums." "I am 34 weeks pregnant and want to breastfeed my baby when he/she arrives. I found all the information about how to latch on the baby, the diagrams and opinions of the mothers in the films very useful. I advise mums to watch these before the little one arrives - the stories of other mums and the chance to see it happening first hand is a real eye opener." "I can't fault anything in the films; it was positive as well as being realistic that problems can occur - and suggested ways to solve them. The mix of people was great, and ways which dads can get involved cleverly given." "I loved it, this should be seen by all expectant mums. It was filmed in a lovely way which I think will really appeal to new mums, especially mums that aren't sure whether they want to breastfeed or not!" Impact and evaluation of From Bump to Breastfeeding Read here about the impact and evaluation of From Bump to Breastfeeding.