Overview of our impact At Best Beginnings, we take an evidence based approach to identifying, evidencing and sharing best practice. We continually evaluate the impact of our resources and apply the overall learning to the development of existing and future resources. The following gives you sense of our overall reach and impact of the Baby Buddy app and its features across the UK. We also commission independent evaluations and carry out more detailed evaluations of the diverse projects that take place within Best Beginnings. Click here to see the published reports and research findings that detail the impact of the app.