Our Impact Evaluation reports Baby Buddy - Theory of Change Baby Buddy priorities and goals: Identify the needs of parents on the perinatal journey and their children up until the age of one and reduce health inequalities Support parents to develop the knowledge, confidence and skills to improve physical and mental wellbeing and reduce health inequalities Provide accurate, up to date, relevant information on pregnancy and early parenthood to parents Motivate parents to engage in positive behaviour change Reach deprived populations identified by the National Index of Multiple Deprivations (IMD) Support healthcare professionals and community groups to ensure parents and parents-to-be have access to up-to-date information To access the full Baby Buddy Theory of Change please click here. Manage Cookie Preferences