Baby Buddy priorities and goals:

  • Identify the needs of parents on the perinatal journey and their children up until the age of one and reduce health inequalities
  • Support parents to develop the knowledge, confidence and skills to improve physical and mental wellbeing and reduce health inequalities
  • Provide accurate, up to date, relevant information on pregnancy and early parenthood to parents
  • Motivate parents to engage in positive behaviour change
  • Reach deprived populations identified by the National Index of Multiple Deprivations (IMD)
  • Support healthcare professionals and community groups to ensure parents and parents-to-be have access to up-to-date information

To access the full Baby Buddy Theory of Change please click here.