Alison Baum OBE, CEO and Founder of Best Beginnings talks about the impact that Heads Together has had since its launch over a year, as data is published revealing the success of the campaign that has got the nation talking. Alison reflects on the convening power of the The Duke and Duchess of Cambridge and Prince Harry who have set by example. She applauds the investment in technology and talks about Best Beginnings own use of technological innovation to support parent in their crucial transition to parenthood.