Our From Bump to Breastfeeding films are available in English to watch online and you can order copies of DVD in our shop. The DVD comes in seven languages: English, Arabic, Urdu, Bengali, Polish, Somali, and British Sign Language. There is also a Welsh version available.

Read the Independent Review of From Bump to Breastfeeding.

Background

The health benefits of breastfeeding are overwhelmingly clear, but many parents don’t get the practical encouragement they need to start breastfeeding or to continue as long as they wish. 90% of women who stop before six months regret doing so, and many stop only through lack of information and support.

From Bump to Breastfeeding, launched in 2008, is a highly effective intervention that can be a key resource in helping achieve against national clinical and public health outcomes. It uses real mothers’ stories to show parents how to start breastfeeding and provides practical answers to common challenge. It has been designed to motivate and empower mothers to choose to breastfeed. 

This valuable resource, developed with extensive user-participation and in collaboration with significant experts on breastfeeding, is endorsed by 23 organisations including UNICEF BFI, the national breastfeeding support charities and five Royal Colleges. The content reinforces evidence-based practice and complements practitioners’ work, often helping to start those challenging conversations around infant feeding.

The DVD can be viewed in seven languages that include English, English subtitles, British Sign Language, as well as Urdu, Bengali, Polish, Arabic and Somali.

Response

The DVD has been distributed to more than 2 million mums, and the films are included in our Baby Buddy app and on our website.

99% of women who watched the DVD antenatally said they found it useful and watching the DVD was associated with an increase in breastfeeding rates at 6 weeks. The DVD is used to educate student midwives and doctors in best-practice breastfeeding and continues to be an integral part of the UNICEF BFI training programmes. 

“I watched the entire film, and the extra bits too, I found all of it to be extremely useful and I WILL be storing it somewhere safe so I can go back to it in sometime next month should I need some more help! I like the tips on positioning and latching on, very useful.” - pregnant woman

“The young girl has said she had never considered breastfeeding as an option but since watching the DVD she realises that even "ordinary" people can do it and she wants to learn more before her baby arrives. WOW!” - healthcare professional

Independent Review of From Bump to Breastfeeding.

From Bump to Breastfeeding in your area

We have evidence that our resources are having more impact when they are embedded in local care pathways.

If you would like to discuss embedding From Bump to Breastfeeding in your area please visit the Commissioning and Resources page. You can also commission a bespoke From Bump to Breastfeeding DVD and buy copies of the From Bump to Breastfeeding DVD, which comes in seven languages, from our online shop.

North of England Breastfeeding Impact Study

We are currently carrying out, with the University of Central Lancashire, the North of England Breastfeeding Impact Study, which involves embedding Best Beginnings' resources across three regions (Cheshire West and Chester, Leeds and South Tees). We have 108 Resource Leaders recruited to train approximately 1,400 staff. The total number of new births per year across all three sites is approx. 17,500, which should therefore be the minimum number of clients introduced to the resources annually once all three sites are embedded.  

Get Britain Breastfeeding

Best Beginnings produced "Get Britain Breastfeeding", a prestigious art exhibition that showcases a collection of iconic images designed by students at Central Saint Martin’s College of Art and Design and postcards by D&AD students from all over the world.

At its heart, the Get Britain Breastfeeding art exhibition is designed to inspire, celebrate, challenge and change public perceptions surrounding breastfeeding, so that the UK becomes a society where women are supported to breastfeed for as long as they choose.  To find out more about the art exhibition click here.

The Breastfeeding Manifesto Coalition

In 2006 Best Beginnings founded the Breast Feeding Manifesto Coalition bringing together over 20 organisations to produce ‘The Breastfeeding Manifesto’

The Manifesto, launched in May 2007, used evidence from formal studies and a national consultation to establish key objectives for government to take forward.  

The Manifesto has rallied a powerful range of supporters. There are now 42 organisations in Coalition behind the campaign, over 9,600 individuals have expressed their support and more than 350 parliamentarians have signed the manifesto. Through the Coalition’s Lobbying a baby’s right to breastfeed in public has been protected in Law.   

In mid 2008 Best Beginnings stepped back from the day to day running of the coalition, with the National Childbirth Trust taking over the role Secretariat. We remain on the Steering Committee and Alison is a spokesperson for the coalition. To find out more click here.

Guiding principles of the Breastfeeding Manifesto:

  • women feel enabled to initiate and continue breastfeeding for as long as they wish
  • parents are supported to make informed choices about feeding their babies
  • everyone is aware of the significant benefits associated with breastfeeding.

Members of the Breastfeeding Manifesto Coalition: