About Latest News Launch of Baby Buddy Support Helpline We have launched Baby Buddy Support Helpline available in our Baby Buddy app and accessible on our website, powered by Crisis Text Line and Shout. Baby Baby Support Helpline uses a state-of-the art Artificial Intelligence and a powerful and effective U.S. operational model that relies on a several several hundred strong-trained Crisis Counsellor volunteer force under 24/7 clinical supervision. The purpose of the crisis messenger is to take people from a high risk to a low risk situation and to signpost longer term support, as necessary. Crisis Text Line was developed in the United States in 2013 and has been imported to the UK for a national roll-out following its enormous success in the U.S. Watch here a video about Crisis Text Line: Please read more here about functionality, clinical safety and security of the Baby Buddy Crisis Messenger. This new feature offers support to parents, parents-to-be and any other involved friends and family in the UK as we do know that it having a baby can feel very overwhelming at times. We want to support new parents and soon-to-be parents with all the emotions that can arise during the parenting journey to ensure that their children have the best start in life.