Embedded areas in the UK

We have evidence that our process of 'embedding' involving training professional and community champions to use our tools successfully reaches parents of all backgrounds and therefore has more impact. Learn more about how to embed Baby Buddy in your area.

See here all the areas that have embedded Baby Buddy app in their business-as-usual practice with parents and soon-to-be parents:

Active sites:

Surrey Heartlands

North East London

Leeds

Shropshire, Telford and Wrekin LMS

County Durham

Darlington

21 Historic sites still using and promoting Baby Buddy in their healthcare system:

East Sussex

West Sussex

Hillingdon

Hounslow

Portsmouth

Southampton

Warrington

Norwich

Blackpool

Nottingham

Leicester

Coventry

Bradford

York

Northumbria

Newcastle

Guys and St Thomas

Luton

South Tees

Lewisham

Chester

Do you want to know the impact and reach of Baby Buddy app? Visit here.

Latest

Data Reporting

Contact us for data reports and analysis of Baby Buddy app uptake and usage.
Localised content

Baby Buddy offers all users a personalised journey from conception to 1st birthday and provides bitesize pieces of daily parenting information. Localise this content for your locality.
Our embedding program

We undertake 'embedding and training' work with local authority areas, CCGS, Trusts and other agencies to support the effective use of our resources to support families of young children. Read here about the process of embedding our digital intervention tool, Baby Buddy, into local care pathways.
Bespoke services and workshops

The process of 'embedding' Baby Buddy resources involves training professional and community champions to support and reach parents of all backgrounds. Read more about the different training workshops we provide.
Testimonials

Our embedding and training program has received great feedback and analysis has shown us that our process of 'embedding' has more impact in the local area. Read some of the feedback we've received here.
Are you interested? Contact us!

Are you interested in our bespoke offers we provide to address strategic health priorities in your local care pathway? Learn more here.

Breastfeeding Videos

Your guide to breastfeeding and how to do it successfully.
The Baby Buddy App
If my baby's hungry after a breastfeed does it mean I haven't got enough milk?

A lot of parents worry that their baby may not be getting enough milk. But as long as your baby is weeing and pooing often, and gaining weight, then you don't need to worry. Learn more here.
From Bump to Breastfeeding

From Bump to Breastfeeding is a project to support women with breastfeeding. It includes a set of films following the journey of mums who decide to breastfeed their babies to provide support and information for parents. Learn more here.
5. Graphic of a baby attaching on the breast
Out of the Blue

Mental health resources to support parents who may experience a wide range of emotional problems: from generalised low mood and anxiety to severe depression and postpartum psychosis. Best Beginnings' participation in the Heads Together campaign, spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.
The National Teenage Pregnancy Midwifery Network

Working to improve outcomes for teenage parents and their children by developing maternity services to meet their needs. Learn more about the National Teenage Pregnancy Midwifery Network here.
Small Wonders

Supporting you when your baby is sick or premature. Small wonders project include 12 bite-size films following families and their journey in neo-natal units. Learn more here.
Out of the Blue Films Launched

23rd March 2017 marked the launch of Best Beginnings' Maternal Mental Health films, with a moving speech from HRH The Duchess of Cambridge and conversations between our parent contributors
The Baby Buddy App

The award-winning and free pregnancy and parenting app full of trusted information for mums, dads and caregivers during pregnancy, birth and baby's first year. Endorsed by Royal Colleges and other leading health organisations in the UK.