Baby Buddy offers all users a personalised journey from conception to baby's 1st birthday that is based on due date, parent role, partnership status, breastfeeding status and more. Each day of the Baby Buddy user journey provides a new bitesize piece of daily information that supports the user to navigate through other features of the app.

In addition to the standard user journey through Baby Buddy, we invite individual Trusts, CCGs, LMS' and ICS'  to co-design localised content that will be dleivered to users of Baby Buddy in their area. 

This functionality can be used to digitally deliver targeted health information to a specific birth cohort, in order to address localised health priorities, and maximise reach to mums and mums-to-be. 

You can read how Localisation of content in Baby Buddy has been used by Local Maternity Systems here.

Want to know more?

If you are a healthcare professional or work within your healthcare system, and would like to discuss how the Baby Buddy app can be used to enhance your health messaging to parents and parents-to-be, please get in touch with our digital team: [email protected]