Baby Buddy offers all users a personalised journey from conception to 6 months postnatal that is based on due date, parent role, partnership status, breastfeeding status and more. Each day of the Baby Buddy user journey provides a new bitesize piece of daily information that supports the user to navigate through other features of the app.

In addition to the standard user journey through Baby Buddy, we invite Local Maternity Systems (LMS) to co-design personalised push notifications for their birth cohorts. 

This functionality can be used to digitally deliver targeted health information to a specific birth cohort, in order to address localised health priorities, and maximise reach to mums and mums-to-be. 

You can read how Personalised Push Notifications have been used by Local Maternity Systems here.

Want to know more?

If you are a healthcare professional or work within your Local Maternity System, and would like to discuss how the Baby Buddy app can be used to enhance your health messaging to parents and parents-to-be, please get in touch with our operations team: [email protected]