The content in our multi-award-winning interactive pregnancy and parenting app, Baby Buddy, was created, and continues to be reviewed and further developed, with input from experts from our Editorial Board and parents on our Parent Panel.  

The Parent Panel is made up of parents and parents-to-be around the country, who give feedback on whether content is tonally appropriate, engaging, easy to understand (the literacy entry level is age eleven) and useful.  


Our resources are endorsed by Royal Colleges and other professional bodies and have been distributed and promoted throughout the NHS and Local Authorities. We also forge partnerships and collaborate with local communities, grass-roots and professional organisations, volunteers, front-line professionals, service providers, academics and policymakers. 

We use our data-driven approach and the latest research and evidence about pregnancy and early years development to inform our work, so parents and health professionals can trust that the support that we offer will lead to better outcomes, and lead to the best advice for new parents.